Zac Vineyard

Nampa, Idaho

Summary

Full-stack web developer and writer. Founder of Fathom This, an astute, one-person consultancy and technology company working with higher ed clients. Occasional article and story writer.

Skills

PHP/Laravel JavaScript HTML/CSS Data Analysis Integrations

Experience

Founder — Fathom This

2025 — Present
  • Launched an innovative AI search product to help clients understand the changing landscape of AI search.
  • Improved marketing outcomes tracking and data availability for clients.
  • Deployed innovative CMS and web hosting solutions.

Director of Enrollment Marketing Technology — Miami University

2022 — Present
  • Directed innovation in email design, CRM strategy (Slate), and personalization tools.
  • Increased prospective graduate demand, generating a 24% rise in inquiries and nearly doubling inquiry form conversions (+98%) from FY22–23 to FY24–25.
  • Improved attribution for paid digital media within the funnel, enabling clearer insight into channel performance and ROI.

Director of Technology — Northwest Nazarene University

2008 — 2022
  • Managed website development and design.
  • Worked with a cross-campus team of content editors to govern website content.
  • Launched innovative CMS improvements that enabled efficient website deployment and management.

Projects

Publications

Education

MBA — Northwest Nazarene University

2015 • Nampa, ID

MFA Creative Writing — Eastern Washington University

2007 • Cheney, WA

BA English and Philosophy — Idaho State University

2005 • Pocatello, ID